CPD Seminar for Lawyers – The World Is Bigger Than Google: Understanding Major Online Channels for Law Firms


The World Is Bigger Than Google.

Understanding Major Online Channels For Law Firms

Fee: $50 for 1 CPD point
Competent Area 1: Practice Management
Date:  Monday 10 May 2021
Time: 6:00pm – 7:00pm
Venue:  Sheridan Institute of Higher Education (1/10 Nash St
Piccadilly Square, Perth, WA 6000)
Speaker: Clarence Ling

Are you sick and tired of big budget Google Ads and slow acting, inconsistent SEO? Law firm marketing is difficult, and law firm digital marketing is hardly done well.

Google Ads and SEO are frequently used solutions, but a click in Google Ads can be $10 or more and there’s only 10 spots in the first page of Google.

Do you want to know alternatives that operate on a lower, more conservative budget, but still have high yield? Why is it that most of your Facebook Ads do not work well anyway?

Many times, it seems that most digital marketers are glorified graphic designers. What are the alternatives, advantages and disadvantages, of various major online channels for law firm digital marketing?

We outline all major channels of digital marketing and help you find the right tool for the right purpose, and even some minor channels you don’t know about or haven’t considered.

Learn about:

  • Google Ads,
  • Facebook Ads,
  • LinkedIn Ads,
  • YouTube Ads,
  • SEO,
  • Other minor channels, and
  • Which to use and when

Find untapped potential and lower budget, high yielding wins for your law firm’s marketing strategy suitable for your area of practice. You must come to this eye-opening and refreshing CPD and realise the world is bigger than Google.

Why take this opportunity?

Clarence Ling, the Founder of Marketlytics, was admitted to the Supreme Court of Western Australia in 2013, practising from 2013 to 2015. General practice exposed him to a broad range of civil, criminal and family matters including Wills and Estates. Published twice, including for Intellectual Property, Clarence has a strong understanding of the law and legal practice, intertwining a talent and passion for digital advertising and marketing.

Recently Clarence ran a Law Society of Western Australia webinar on “Using LinkedIn For Business Growth”, which received an outstanding 167 registrants and 133 actual attendees. He talks about relevant, topical issues that are on many lawyer’s minds, and sheds light with Insider experience. His events are not to be missed.

Clarence’s results speak for themselves.  His marketing campaigns for an international real estate company resulted in his team selling AUD 25 million of real estate in his best year. He has worked for full-service marketing agencies and is a seasoned digital expert. He’s been trained by the top internationally renowned PPC professionals.

Clarence’s four primary practice areas are:

  • Search Engine Marketing (SEM),
  • Social Media Marketing (SMM)
  • Search Engine Optimisation (SEO), and
  • Email Marketing (EDM).

To register for this CPD seminar click here: https://www.eventbrite.com.au/e/the-world-is-bigger-than-google-sheridan-faculty-of-law-cpd-event-tickets-150150563377